Berry Blush Brand Identity Renewal

THE CLIENT

BERRY BLUSH is a lifestyle brand created in Toronto, Canada in 2016 to provide a special experience through flowers. Mainly focusing on flower gifts in box form rather than bouquets, the brand aims to lead a new party culture for special occasions that are not commonly seen in Canada. Additionally, it pursues the artisan spirit of dedicating meticulous care to curating and crafting flowers tailored to the needs of customers, aiming to turn them into personalized artworks for individuals. Furthermore, premium services are provided from order to delivery to ensure customer satisfaction.

THE OBJECTIVE

BERRY BLUSH needed an iconic brand identity that could emphasize its unique business model. With a human-centered approach and a dedication to artisan craftsmanship for individuals, BERRY BLUSH seeks to convey a refined and elegant identity through this renewal, reinforcing the brand message for its existing loyal fan base and imprinting a sense of sophistication and charm as a premium brand for new customers.

THE SOLUTION

BERRY BLUSH is a brand that aims to make people happy through flowers and provide wonderment that has not been experienced before. Reflecting this brand essence, an iconic symbol utilizing the Double B of BERRY BLUSH was developed, likening it to the image of 'flowers blooming and butterflies gathering there'. Furthermore, delicate serifs embodying elegant curves reminiscent of flower petals and the artisan spirit dedicated to individuals were incorporated to encapsulate the brand value unique to BERRY BLUSH. Expanding from the motif, the symbol symbolizes the lush blooming of flowers, conveying the joy spreading and flourishing to many people.

The color scheme predominantly utilizes a burgundy color to emphasize a luxurious and elegant mood, while harmonizing with a hint of pinkish ivory to convey a strong brand impression. We recognize flowers not just as products but as precious objets d'art that convey the wonderment the brand pursues, and we have integrated this aspect into all brand identities to consistently communicate the brand message to customers.